Gaya APA

STANLEY, R, E. et al (1977). Promotion: Advertising, Publisity, Personal Selling, Sales Promotion . New jersey: Prentice-Hall.

Gaya MLA

STANLEY, Richard, E.. et al. "Promotion: Advertising, Publisity, Personal Selling, Sales Promotion". New jersey: Prentice-Hall, 1977. Buku Teks.