Gaya APA
GUMILANG, S., BERNSTEIN, J, S. (2007).
Arts marketing insights: the dynamics of building and retaining performing arts audience .
San Francisco:
Jossey-Bass.
Gaya MLA
GUMILANG, Sekar., BERNSTEIN, Joanne, Scheff.
"Arts marketing insights: the dynamics of building and retaining performing arts audience".
San Francisco:
Jossey-Bass,
2007.
Buku Teks.