Gaya APA

GEORGENES, C., BEST, R, J. (2013). Market-based management: Strategies for growing costumer value and profitability, 6th ed. . Boston: Pearson.

Gaya MLA

GEORGENES, Chris., BEST, Roger, J.. "Market-based management: Strategies for growing costumer value and profitability, 6th ed.". Boston: Pearson, 2013. Buku Teks.