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The Best of Cover Design: Books, Magazines, Catalogs, and More
Masing-masing kita terkena beberapa ribu pesan sehari. Untuk menjadi sukses, mencakup tidak hanya harus menonjol di antara semua kekacauan, tetapi mereka juga perlu membuat koneksi instan dengan pemirsa. Merancang selimut bukanlah tugas yang mudah. Ini adalah ladang ranjau persyaratan, kendala, dan opini subjektif, seringkali mengakibatkan apa yang kita suka menyebutnya "desain-by-komite jurang keputusasaan." Membuat logo yang lebih besar. Putri CEO tidak suka jeruk; ubahlah. Tim penjualan dimulai art directing. Selamat Datang di tanah biasa-biasa saja. Kami semua sudah ada, dan itu membutuhkan keterampilan ninja-seperti untuk melintasi dan muncul dalam satu potong. Meskipun tantangan, beberapa selimut jelas naik ke atas. Anda tidak bisa membantu tetapi mengambil majalah, buka brosur, atau membeli buku. Mereka menarik Anda melalui kepandaian mereka, kesederhanaan, atau keberanian. Ini adalah selimut yang terkandung. Dari lebih dari 2.000 selimut yang diterima, penulis memiliki tugas meragukan memilih sekitar 350 akan tampil dalam The Best of Cover Design.
Each of us is exposed to several thousand messages a day. To be successful, covers not only have to stand out amongst all the clutter, but they also need to make an instant connection with viewers. Designing covers isn't an easy task. It's a minefield of requirements, constraints, and subjective opinions, oftentimes resulting in what we like to call the “design-by-committee pit of despair.” Make the logo bigger. The CEO's daughter doesn't like orange; change it. The sales team begins art directing. Welcome to the land of mediocrity. We've all been there, and it requires ninja-like skills to traverse and emerge in one piece. Despite the challenges, some covers clearly rise to the top. You can't help but pick up the magazine, open the brochure, or buy the book. They draw you in through their cleverness, simplicity, or boldness. These are the covers contained herein. Of the more than 2,000 covers received, the authors had the dubious task of selecting about 350 to be featured in The Best of Cover Design. The chosen covers were selected based on their initial visual impact and effectiveness in conveying the message within. It is an inspiration feast for the eyes
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