Banyak yang menyatakan bahwa pertunjukan live music di kafe dapat memberikan kenyamanan bagi pelanggan. Faktanya terdapat beberapa tanggapan yang dilakukan pelanggan saat pertunjukan live music berlangsung. Beberapa pelanggan terkadang memperhatikan live music, namun pada kesempatan lain juga mengabaikannya. Penelitian ini mencoba menyelidiki faktor-faktor yang menyebabkan pelanggan memberikan …
We live in a society that has made the act of purchasing products a celebration.Shopping has transformed from gathering the basic necessities to a multisensory experience, with the environment and product themselves merging into a single presentation. Retail environments have become highly evolved, creatively engineered, and even subversive. The are designed to house and deliver these products …